Marketing Aptitude Quiz II - 2010

1.      Customization means ___________?

a)Designing products to suit company

b)Designing products to suit individual customers

c)Designing strategies to suit both company and customers

d)All the above

e)none

2.      For effective marketing the salesmen should have which of the following qualities?

a)Creativity   b)Team spirit   c)Motivation   d)Effective communication skills  e)All of these

3.      If Marketing is done effectively which of the following is not required?

a)Advertisement   b)Publicity   c)Market Research   d)Market Segmentation   e)None of these

4.      Digital Marketing means ____________?

a)Marketing of digital instruments

b)Marketing through Advertisements

c)Marketing through Internet and Telephones

d)Both b & c

e)none

5.      What are the 4 P’s in Marketing?

a)purpose, place, product and promotion

b)person, place, product and promotion

c)price, place, product and promotion

d)person, price, product and promotion

e)none

6.      Relationship selling means __________?

a)Cross selling    b)Selling to relatives   c)telemarketing    d)preparing a list of products to sell for customers   e)none

7.      Credit cards are used for ________?

a)Cash withdrawals    b)Purchase of air tickets   c)Purchase of consumable items from retail outlets   d)All of these   e)None of these

8.      Marketing is successful when __________?

a)Demand exceeds supply    b)Salesman are effectively trained    c)Supply exceeds demand    d)a company sell products  at lower price   e)none

9.      A prospect means __________?

a)a person who is working in a bank/financial institution 

b)details of a company

c)a likely buyer

d)head of an financial institution

e)none

10. NRI is an easy target for effective marketing because _________?

a)he likes Indian goods

b)he is easily approachable

c)it is cheaper to contact NRISs

d)there are special products designed for NRIs

e)none

11. Difference between Direct and Indirect Marketing is_______?

a)Direct marketing is to banks employees, while Indirect is to outsiders

b)Direct marketing is to outsider, while Indirect is to bank employees

c)Direct Marketing is to Bank’s owner, Insiders is to outsiders

d)Direct Marketing is to other Bank’s employees, Indirect s outsiders

e)none

12. Effective marketing helps in ________?

a)developing new products

b)creating a competitive environment

c)building demand for products

d)All of these

e)None of these

13. In Banking services, market can be segmented on the basis of _______?

a)density   b)customers   c)both a and b    d)Neither a nor b    e)none

14. Promotion in Marketing means—

a) passing an examination

b) elevation from one grade to another

c) selling the products through various means

d) selling the product in specific areas

e) None of these

15. In ‘Double-win’ strategy-

a) Customer gets an additional benefit

b) Customer gets price debate.

c) Both customs and the sales person come out with sense of satisfaction

d) Both (a) and (b)

e)none

16. Which among the following is not an example of Direct marketing?

a)tele-marketing   b)sales on internet   c)mail order sales   d)Retail stores   e)none

17. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:

a)Brand goodwill method    b)Price premium method    c)Both a and b   d)Neither a nor b   e)none

18. In marketing ‘initiator’ is a term which describes ________?

a)who determines that some need is not being met and authorities a purchase to rectify the situation

b)who most directly involved in the consumption of the product

c)Both a and b

d)Neither a nor b

e)none

19. A non traditional, low cost, flexible and highly effective marketing is termed as ___________?

a)Strategic marketing    b)Guerilla Marketing(Ans)    c)Direct Marketing    e)Indirect Marketing   e)none

20. Which of the following is most appropriate reason for Bank marketing? 

      a)Globalization

b)Variety of Banking products

c)mergers

d)Recession

e)none

Quiz on Marketing Aptitude for bank exams - 2010

1. The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(a) Target market decisions
(b) Product assortment and services decisions
(c) Pricing decisions
(d) Promotion decisions

2. All of the following factors can affect the attractiveness of a market segment EXCEPT? 
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
(c) actual or potential substitute products
(d) the power of buyers in the segment

3. The type of sales force structure in which the sales force sells along product lines is called a ______?
(a) territorial sales force
(b) product sales force
(c) customer sales force
(d) retail sales force

4. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(a) decline stage
(b) introduction stage
(c) growth stage
(d) maturity stage
5. Costs that do not vary with production or sales levels are called _____? 
(a) fixed costs
(b) variable costs
(c) standard costs
(d) independent costs

6. The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(a) Newspapers
(b) Television
(c) Direct Mail
(d) Radio

7. If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the _______market?
(a) reseller
(b) business
(c) government
(d) service

8. The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution
9. The goal of the marketing logistics system should be to provide ______? 
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.
10. The practice of going after a large share of a smaller market or subsets of a few markets is called _____? 
(a) undifferentiated marketing
(b) differentiated marketing
(c) concentrated marketing
(d) turbo marketing

11. _____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
(a) Direct Mail
(b) Outdoor
(c) Online
(d) Radio

12. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get get more value than they actually do. ____ includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?
(a) Deceptive promotion
(b) Deceptive packaging
(c) Deceptive pricing
(d) Deceptive cost structure

13. Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales force structure?
(a) Territorial sales force
(b) Product sales force
(c) Customer sales force
(d) Hybrid sales force

14. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-and-parity method
(d) Objective -and-task method

15. ____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(a) Idea generation
(b) Concept development and testing
(c) Idea screening
(d) Brainstorming

16. A company is in the _____ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product?
(a) product development
(b) commercialization
(c) marketing strategy
(d) business analysis

17. If a government uses barriers to foreign products such as biases against a foreign company’s bids, or product standards that go against a foreign company’s product features, the government is using ____?
(a) protectionism
(b) exchange controls
(c) exchange facilitators
(d) non-tariff trade barriers

18. When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called ______? 
(a) selective sponsorship
(b) probing
(c) focus group interviewing
(d) the Delphi method

19. The most logical budget setting method is found in the list below. Which is it?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-parity method
(d) Objective-and-task method

20.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to _______? 
(a) become a vehicle for pitching the sponsor’s products
(b) become a vehicle for discriminating in the marketplace
(c) become a means for raising prices
(d) become a means for unfair competition