Quiz on Marketing Aptitude for bank exams - 2010

1. The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(a) Target market decisions
(b) Product assortment and services decisions
(c) Pricing decisions
(d) Promotion decisions

2. All of the following factors can affect the attractiveness of a market segment EXCEPT? 
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
(c) actual or potential substitute products
(d) the power of buyers in the segment

3. The type of sales force structure in which the sales force sells along product lines is called a ______?
(a) territorial sales force
(b) product sales force
(c) customer sales force
(d) retail sales force

4. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(a) decline stage
(b) introduction stage
(c) growth stage
(d) maturity stage
5. Costs that do not vary with production or sales levels are called _____? 
(a) fixed costs
(b) variable costs
(c) standard costs
(d) independent costs

6. The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(a) Newspapers
(b) Television
(c) Direct Mail
(d) Radio

7. If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the _______market?
(a) reseller
(b) business
(c) government
(d) service

8. The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution
9. The goal of the marketing logistics system should be to provide ______? 
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.
10. The practice of going after a large share of a smaller market or subsets of a few markets is called _____? 
(a) undifferentiated marketing
(b) differentiated marketing
(c) concentrated marketing
(d) turbo marketing

11. _____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
(a) Direct Mail
(b) Outdoor
(c) Online
(d) Radio

12. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get get more value than they actually do. ____ includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?
(a) Deceptive promotion
(b) Deceptive packaging
(c) Deceptive pricing
(d) Deceptive cost structure

13. Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales force structure?
(a) Territorial sales force
(b) Product sales force
(c) Customer sales force
(d) Hybrid sales force

14. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-and-parity method
(d) Objective -and-task method

15. ____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(a) Idea generation
(b) Concept development and testing
(c) Idea screening
(d) Brainstorming

16. A company is in the _____ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product?
(a) product development
(b) commercialization
(c) marketing strategy
(d) business analysis

17. If a government uses barriers to foreign products such as biases against a foreign company’s bids, or product standards that go against a foreign company’s product features, the government is using ____?
(a) protectionism
(b) exchange controls
(c) exchange facilitators
(d) non-tariff trade barriers

18. When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called ______? 
(a) selective sponsorship
(b) probing
(c) focus group interviewing
(d) the Delphi method

19. The most logical budget setting method is found in the list below. Which is it?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-parity method
(d) Objective-and-task method

20.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to _______? 
(a) become a vehicle for pitching the sponsor’s products
(b) become a vehicle for discriminating in the marketplace
(c) become a means for raising prices
(d) become a means for unfair competition

Allahabad Bank PO Pattern 2010

The Written exam will consist of two parts:

1.      Objective Test(180 min)

2.      Descriptive Paper(90 min)

Objective Test:

It will comprise of five sections. Below mentioned figures are the no. of Questions(Q) and maximum marks(M) carried for each section.

1.      Reasoning Ability                75Q                 75M

2.      Aptitude                                 50Q                 50M   

3.      General Awareness              75Q                 75M

4.      Computer Knowledge          50Q                 50M

5.      English                                   50Q                 only qualifying.

Total number of questions: 300. Only 250 marks are considered for merit ranking(to qualify in written exam). You have to clear in each section in order to qualify the written exam. Minimum qualifying marks in each section is 40% of total marks allocated to that particular section for general candidates.

Note: For every right answer you will get 1mark and for every wrong answer 0.25 of the marks will be deducted.

Based on the time and questions give by them, the following is an example of how many questions should be attempted within in a specified time in order to clear the exam for general candidates:

1.      Reasoning Ability                55Q                 50min

2.      Aptitude                                 35Q                 35min

3.      General Awareness              50Q                 35min

4.      Computer Knowledge          40Q                 30min

5.      English                                   30Q                 30min

Note: you must maintain minimum of 95% accuracy if you follow the above figures. If you can attempt more, then you are always welcome but make sure about accuracy.

Descriptive paper:

There will be 3 questions for 50 marks and you should complete within 90minutes. In order to clear this descriptive you must score minimum of 25marks out of 50marks. It would consists of test on English Composition comprising

·        Letter writing

·        Essay writing

·        Precise writing

Note: This descriptive paper is quite different and quite tough in order to clear, when compared to other banks. If you clear the both tests(objective and descriptive) separately,  then only you are qualified for Interview. So concentrate equally with objective.

The total time taken to complete this exam is 4 ½ hours. So be patience and be confident throughout the exam(21-02-10).