Marketing Aptitude Quiz 2010 - III

1.      Marketing is not required for one of the following products ________?

a)Corporate Loans    b)Export Business     c)Import Business    d)Credit Card Business  e)none

2.      A ‘Buyers’ Market’ means _______?

a)buyers are also sellers

b)sellers are also buyers

c)there are no sellers

d)demand exceeds supply

e)supply exceeds demand

3.      Market share analysis helps the track _________?

a)Share price movements     b)percentage share of business    c)pricing strategy for share values    d)All of these   e)none 

4.      Diversification means __________?

a)marketing in different countries    

b)marketing diverse companies   

c)making new, diverse products  

d)marketing by diverse sales team   

e)none

5.      Study of marketing environment means ______________?

a)study of company’s markets, customers and competitors

b)study of economic environment

c)study of current trends

d)All of these

e)none

6.      A Market plan includes __________?

a)market objectives     b)market research     c)pricing strategy     d)situation analysis    e)All of these

7.      Customization is useful for ______?

a)motivating the sales force     b)to add variety in marketing    c)value added service    d)pleasing target customers    e)none

8.      Telemarketing campaigns are resorted to ________?

a)avoid cold calls     b)avoid buyer resistance    c)avoid seller inhibitions    d)reaching a wider audience    e)All the above

9.      Customer Retention means ___________?

a) retaining the customers at the Bank for the full day

b)quick disposal

c)customers dealing with the same bank for long time

d)better standards

e)All the above

10. The Traditional Marketing style involves __________?

a)Telemarketing     b)Direct Marketing    c)Indirect Marketing    d)Digital Marketing    e)All the above

11.  Which is the technique used for effective marketing planning?

a)psychological tools for marketing

b)goal oriented

c)marketing research

d)physical distribution

e)All the above

12.  ‘Niche’ Market means __________?

a) a free market    b)a social market     c)equity market     d)capital market    e)a specified market for the target group

13. Internal Marketing means _________?

a) Selling to oneself    b) Selling to the employees    c) Selling of samples    d) Selling to foreign markets    e)none

14. Marketing in Banks is required for _________?

a)Getting new customers

b)Retaining existing customers

c)Lending

d)Accepting of deposits

e)All of these

15. Advertisements are required for __________?

a)Boosting the production levels

b)Motivating the employees

c)Boosting the sales

d)All of these

e)none

16. A Call means ___________?

a)calling on friends     b)calling on bank employees     c)calling on prospective customers     d)calling on insurance employees    e)none

17. For effective selling, salesman should be which of the following ______?

a)pushy     b)aggressive     c)timid     d)calmness     e)talkative

18. Customer Loyalty means _________?

a)shifting of customers from one bank to another

b)customers banking with one bank exclusively

c)customers returning lost items

d)customers giving gifts to banks

e)none of these

19. Rural Marketing involves ________?

a)selling to farmers and agriculturalists

b)selling to rural households

c)selling to rural industries

d)All the above

e)none

20. Which is the Four C’s of marketing?

a)customer, cost, communication, convenience

b)corporate, cost, communication, convenience

c)consumer, cost, communication, convenience

d)competition, cost, communication, convenience

e)none

Note:

4 P’s vs 4 C’s vs 4V’s:

i)Product                  vs.       Consumer                 vs.       Validity

ii)Price                     vs.       Cost                          vs.       Value

iii)Promotion           vs.       Communication       vs.       Vogue

iv)Place                     vs.       Convenience            vs.       Venue

4 A’s of marketing:

i)Availability

ii)Affordability

iii)Acceptability

iv)Awareness

4 E’s of Marketing:

i)Experience(Product incase of 4 P’s)

ii)Everyplace(Place)

iii)Exchange(Price)

iv)Evangelism(Promotion)

4 R’s of Marketing:

i)Relationships

ii)Retention

iii)Results

iv)Rewards

4 M’s of marketing:

i)Measurement

ii)Media

iii)Market

iv)Message

Quiz on Marketing Aptitude for bank exams - 2010

1. The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(a) Target market decisions
(b) Product assortment and services decisions
(c) Pricing decisions
(d) Promotion decisions

2. All of the following factors can affect the attractiveness of a market segment EXCEPT? 
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
(c) actual or potential substitute products
(d) the power of buyers in the segment

3. The type of sales force structure in which the sales force sells along product lines is called a ______?
(a) territorial sales force
(b) product sales force
(c) customer sales force
(d) retail sales force

4. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(a) decline stage
(b) introduction stage
(c) growth stage
(d) maturity stage
5. Costs that do not vary with production or sales levels are called _____? 
(a) fixed costs
(b) variable costs
(c) standard costs
(d) independent costs

6. The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(a) Newspapers
(b) Television
(c) Direct Mail
(d) Radio

7. If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the _______market?
(a) reseller
(b) business
(c) government
(d) service

8. The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution
9. The goal of the marketing logistics system should be to provide ______? 
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.
10. The practice of going after a large share of a smaller market or subsets of a few markets is called _____? 
(a) undifferentiated marketing
(b) differentiated marketing
(c) concentrated marketing
(d) turbo marketing

11. _____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities?
(a) Direct Mail
(b) Outdoor
(c) Online
(d) Radio

12. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get get more value than they actually do. ____ includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price?
(a) Deceptive promotion
(b) Deceptive packaging
(c) Deceptive pricing
(d) Deceptive cost structure

13. Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales force structure?
(a) Territorial sales force
(b) Product sales force
(c) Customer sales force
(d) Hybrid sales force

14. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-and-parity method
(d) Objective -and-task method

15. ____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(a) Idea generation
(b) Concept development and testing
(c) Idea screening
(d) Brainstorming

16. A company is in the _____ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product?
(a) product development
(b) commercialization
(c) marketing strategy
(d) business analysis

17. If a government uses barriers to foreign products such as biases against a foreign company’s bids, or product standards that go against a foreign company’s product features, the government is using ____?
(a) protectionism
(b) exchange controls
(c) exchange facilitators
(d) non-tariff trade barriers

18. When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called ______? 
(a) selective sponsorship
(b) probing
(c) focus group interviewing
(d) the Delphi method

19. The most logical budget setting method is found in the list below. Which is it?
(a) Affordable method
(b) Percentage-of-Sales method
(c) Competitive-parity method
(d) Objective-and-task method

20.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to _______? 
(a) become a vehicle for pitching the sponsor’s products
(b) become a vehicle for discriminating in the marketplace
(c) become a means for raising prices
(d) become a means for unfair competition