Bank of Baroda GK Paper - 2010

1.      SLR – Statutory Liquid Ratio.

2.      Project Tiger is launched by – GOI.

3.      Pronab Sen – Chief Statistician of India.

4.      Term not associated with Football – Love.

5.      Movie not related to A R Rehman – Fashion.

6.      Name of the third base at Antarctica – Bharti.

7.      Dada Saheb Phalke Award Winner – V K Murthy.

8.      V K Singh is appointed as – Chief of Indian Army.

9.      Lin Dan is related to which sport – Badminton.

10. World Water Day is observed on - March 22^nd.

11. European Footballer of the Year 2009 - Lione Messi.

12.  Kawasaki is related to the products of – Motor cycles.

13. Which organization put global taxes on all banks – IMF.

14. Which of the following is a health care scheme – ASHA.

15. Benchmark prime lending rate is changed as - Base Rate.

16. How many crores are allocated for PSB’s – 16,500 crores.

17. Who is not a winner of Padma Shri – Abhishek Bachchan.

18. Who won the Nobel Prize 2010 in Literature – Herta Muller.

19. P M Manmohan Singh left Bhutan to attend – SAARC Summit.

20. GOI has started 2nd Green revolution in – North Eastern States.

21. Which Indian Bank has highest number of foreign branches – SBI.

22. Scheme under Ministry of Food and Civil Suppliers – Mid Day Meal.

23. What is Per capita income on the current prices in India – Rs 33000.

24. Winner of 58^th Mens National Volleyball Championship – Tamilnadu.

25. Which country won the Under-19 Cricket World Cup – Australia.

26. Which of the following is not a chemical fertilizer – Sodium Sulphate.

27. Who is the author of the book Many Lives Many Masters - Brian Weiss.

28. Private Banks won higher profits in 4^th quarter bcoz – banks have No NPA’s.

29. Tata Power to produce heat of energy of the earth – Geo Thermal Energy.

30. Which of the following is not abbreviated in Water Shed Programmes – VHND.

31. Which of the following reasons Uranium is not exported to India from Australia – Bcoz did not signed the NPT and CTBT signatories.

32. Type of inflation if middle class persons earn more money in India – Demand Pull Inflation.

33. To which of the following programmes 100 crores are granted to meet the specific needs of women farmers - Mahila Kisan Sashaktikaran Pariyojana.

34. RBI hiked 0.25% of CRR, what is the next step taken by banks – To keep a portion of amount with RBI which does not gain any interest.

35. Rs 1,200 crore are allocated for drought mitigation in which of the following – Bundelkhand Region.

36. Which of the following is a fundamental right to every child in India – Right to Education.

37. Which of the following award is given by Government - Jawaharlal Nehru Award for International Understanding.

38. Banks charge taxes form the services of – Issuing DD’s, Pay order’s and E-transfer of Money.

39. Some banks have reported slightly higher NPA’s than in normal, what will reason for this – Loans given by banks had become bad loans.

40. Strategy that will focus on involving the civil society in responsible parenthood strategy under Jansankhya Sthirata Kosh – Prerna.

41. SEBI has asked all FIIs to divulge the structure of their offshore entities, why did SEBI did that – to restrict overseas fund-flows into equity markets.

42. RBI says Rupee Over valued, what it means? - The rupee has lost only against the dollar but appreciated against other currencies.

43. Agriculture and its related activities contributes how much percentage to GDP – 17%.

44. In normal circumstances the demand for credit for banks comes from - ?

45. Scheme to eradicate poverty in Rural Areas - ?

46. What are the benefits if a bank has foreign branches - ?

47. How many paise does GOI earn in one rupee by taxes - ?

48. Banks and Financial institution open subsidiaries due to which purpose - ?

Note: Questions are inaccurate. Questions submitted by our followers Harivanam, Narendra, etc. Exam held on 30-05-10.

Marketing Aptitude Quiz 2010 - III

1.      Marketing is not required for one of the following products ________?

a)Corporate Loans    b)Export Business     c)Import Business    d)Credit Card Business  e)none

2.      A ‘Buyers’ Market’ means _______?

a)buyers are also sellers

b)sellers are also buyers

c)there are no sellers

d)demand exceeds supply

e)supply exceeds demand

3.      Market share analysis helps the track _________?

a)Share price movements     b)percentage share of business    c)pricing strategy for share values    d)All of these   e)none 

4.      Diversification means __________?

a)marketing in different countries    

b)marketing diverse companies   

c)making new, diverse products  

d)marketing by diverse sales team   

e)none

5.      Study of marketing environment means ______________?

a)study of company’s markets, customers and competitors

b)study of economic environment

c)study of current trends

d)All of these

e)none

6.      A Market plan includes __________?

a)market objectives     b)market research     c)pricing strategy     d)situation analysis    e)All of these

7.      Customization is useful for ______?

a)motivating the sales force     b)to add variety in marketing    c)value added service    d)pleasing target customers    e)none

8.      Telemarketing campaigns are resorted to ________?

a)avoid cold calls     b)avoid buyer resistance    c)avoid seller inhibitions    d)reaching a wider audience    e)All the above

9.      Customer Retention means ___________?

a) retaining the customers at the Bank for the full day

b)quick disposal

c)customers dealing with the same bank for long time

d)better standards

e)All the above

10. The Traditional Marketing style involves __________?

a)Telemarketing     b)Direct Marketing    c)Indirect Marketing    d)Digital Marketing    e)All the above

11.  Which is the technique used for effective marketing planning?

a)psychological tools for marketing

b)goal oriented

c)marketing research

d)physical distribution

e)All the above

12.  ‘Niche’ Market means __________?

a) a free market    b)a social market     c)equity market     d)capital market    e)a specified market for the target group

13. Internal Marketing means _________?

a) Selling to oneself    b) Selling to the employees    c) Selling of samples    d) Selling to foreign markets    e)none

14. Marketing in Banks is required for _________?

a)Getting new customers

b)Retaining existing customers

c)Lending

d)Accepting of deposits

e)All of these

15. Advertisements are required for __________?

a)Boosting the production levels

b)Motivating the employees

c)Boosting the sales

d)All of these

e)none

16. A Call means ___________?

a)calling on friends     b)calling on bank employees     c)calling on prospective customers     d)calling on insurance employees    e)none

17. For effective selling, salesman should be which of the following ______?

a)pushy     b)aggressive     c)timid     d)calmness     e)talkative

18. Customer Loyalty means _________?

a)shifting of customers from one bank to another

b)customers banking with one bank exclusively

c)customers returning lost items

d)customers giving gifts to banks

e)none of these

19. Rural Marketing involves ________?

a)selling to farmers and agriculturalists

b)selling to rural households

c)selling to rural industries

d)All the above

e)none

20. Which is the Four C’s of marketing?

a)customer, cost, communication, convenience

b)corporate, cost, communication, convenience

c)consumer, cost, communication, convenience

d)competition, cost, communication, convenience

e)none

Note:

4 P’s vs 4 C’s vs 4V’s:

i)Product                  vs.       Consumer                 vs.       Validity

ii)Price                     vs.       Cost                          vs.       Value

iii)Promotion           vs.       Communication       vs.       Vogue

iv)Place                     vs.       Convenience            vs.       Venue

4 A’s of marketing:

i)Availability

ii)Affordability

iii)Acceptability

iv)Awareness

4 E’s of Marketing:

i)Experience(Product incase of 4 P’s)

ii)Everyplace(Place)

iii)Exchange(Price)

iv)Evangelism(Promotion)

4 R’s of Marketing:

i)Relationships

ii)Retention

iii)Results

iv)Rewards

4 M’s of marketing:

i)Measurement

ii)Media

iii)Market

iv)Message

Marketing Concepts for Bank Exams - 2010

Abbreviations that may be asked in Marketing Aptitude:

·        HNI – High Networth Individual.

·        EOQ – Economic Order quality.

·        FDR – Fixed Deposit Receipts.

·        CNP – Cardholder Not Present.

·        PIN – Personal Identification Number.

·        SEO – Search Engine Optimization.

·        CRM – Customer Relationship Management.

·        BPO – Business Process Outsourcing.

·        VAT – Value Added Tax.

·        IDRA – Industries Development and Regulation Act.

·        MR – Marginal Revenue.

·        PAN – Permanent Account Number.

·        BEP – Break Even Point.

·        NPA – Non Performing Assets.

·        ATM – Automated Teller Machine.

·        ROA – Return on Assets.

·        M & A – Mergers & Acquisitions.

·        SEBI – Securities Exchange Board of India.

·        GDP – Gross Domestic Product.

·        IPO – Initial Public Offering.

What is Viral Marketing?

Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing.  Creating a 'buzz' in the industry is an example of viral marketing.

What is Bench Marketing?

A comparison of the business processes with competitors and improving prevailing ones is called bench marketing.

What is Drip Marketing?

The method of sending promotional items to clients is called Drip marketing.

What is Guerilla Marketing?

Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing.

What is Social Media Marketing?

Social media marketing is marketing using online communities, social networks, blog marketing and more.

What is Direct Marketing?

Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers, etc).

Types of Direct marketing:

There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing.

i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing.

ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.

ii)Email Marketing: This type of marketing targets customers through their email accounts.

What is Indirect Marketing?

Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.

Difference b/w Direct and Indirect Marketing:

Direct marketing is basically advertising your own products or services.

In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.

What is Internet Marketing?

Internet marketing is the marketing of products or services over the Internet.

Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.

What is Digital Marketing?

Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.

Marketing Mix:

The Marketing Mix model (also known as the 4 P's) can be used by marketers as a tool to assist in defining the marketing strategy. The idea was that if you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P's of Marketing as a way to describe the mix of factors required to successfully market a product.

The 4 P’s are:

·        Product

·        Price

·        Promotion

·        Place (distribution)

The 5 P’s of marketing is 4 P’s + People/Packaging/Process/etc.

The 7 P’s of marketing consists of:

·        Product

·        Price

·        Place

·        Promotion

·        People

·        Process

·        Physical evidence.

The first 4 P's are considered the basis of any marketing process. The last 3 P's are a recent addition to the entire marketing process.

What is SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

What is Customer Relationship Management (CRM)?

Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

What are the Three Levels of a Product?

·        Core Product

·        Actual Product

·        Augmented Product

What is Market Research?

Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.

What is Market Information?

To know the prices of the different commodities in the market, as well as the supply and demand situation.

What is Market Segmentation?

The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.

What is Branding?

The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding.

What is Marketing?

The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational goals is called marketing.